There are two key aspects to Microsoft's past and future success: its vision of technology and the values by which we live, every day, as a company. The values you see below are a set of principles which have evolved since Microsoft's founding, and which capture the spirit, philosophy and day-to-day business practices of our company. They are not new values, but rather a reinforcement of long-held company principles that underscore our relationships with customers, partners and employees.

Customers:

Helping customers achieve their goals is the key to Microsoft's long-term success. We must listen to what they tell us, respond rapidly by delivering new and constantly improving products, and build relationships based on trust, respect and mutual understanding. We will always back up our products with unparalleled service and support.

Innovation:

In an industry that moves at lightning speed, innovation is critical to our competitiveness. Microsoft's long-term approach to research & development, combined with our constant efforts to anticipate customer needs, improve quality and reduce costs will enable them to deliver the best products and technologies.